How Does Google+ Increase Google Rankings For Companies In London?

09/03/2016 10:44

Why Should SEO Experts Focus On Google+?

Studies have shown that there is a very strong connection between Google+ and SEO, many SEO experts have studied the connection between Google+ and results on the SERP page and results indicate that there is a strong correlation between social signals from Google+ and search engine results. Some SEO experts have concluded that Google+ is one of the most influential factors for SEO, even more than other proven metrics such as keyword usage and Facebook shares. Hence, it is important that any London businesses find SEO experts in London using Google+ as part of their SEO campaign.

Why Is Google+ So Important For London Businesses?

The rise of social media and its importance in SEO is one of the reasons why Google+ has become so integral to reaching top ranks on Google listings. Social media signals (that are made when internet users in London share or like something on social media platforms) are an indicator that the content is of excellent quality and well liked, hence Google will place the brand responsible for the rank high on Google rankings. However, to find social media signals, Google must crawl through the content, however, there are difficulties in crawling certain social media platforms due to privacy settings. However, Google can easily crawl through content that is found on Google+ to deliver real time results to users.

A London businesses that is looking to gain a high rank on Google listings should be very particular about the SEO company that they hire, this is because many SEO experts have said that the impact of Google+ on Google rankings is so important that SEO tools that do not account for the impact of Google+ cannot be deemed a reliable tool for SEO. Therefore, companies in UK should find SEO experts in London who consider Google+ an integral part of their SEO strategy. Google authorship, is a part of Google+ and is a very important facet of SEO, this is because Google authorship allows companies to personalize content, by adding their brand name to the content found on SERP, which improves click through rates by a significant margin.

Google+ is a useful tool in SEO because it allows companies in London to connect with customers, subscribers and even with other companies. This allows companies to expand their 'circle' and to increase click through rates to their website, this is very important for SEO and for increasing leads generation for any website. However, despite the benefits of using Google+ it is also very important to be very careful in relying too much on Google+, this is because other experts claim that the Google+ is only a social media platform and is not necessarily a suitable tool for SEO.

Source : https://seospecialistslondon.jigsy.com/entries/seo/how-does-google-increase-google-rankings-for-companies-in-london-